Although other companies have negotiated lifetime deals -- Adidas has structured them with Chicago Bulls point guard Derrick Rose and soccer great David Beckham, while Reebok has a lifetime deal with former Philadelphia 76ers point guard Allen Iverson -- Nike has never announced a lifetime deal before. And one of the only people on earth who knows if that lifetime Nike deal … When Nike signed James, it had just come off $10.3 billion in annual sales and had its first year selling more products outside the U.S. than in the country. To put that into some kind of context, Liverpool's reach across the same three platforms stands at 84m, while FSG's other major sporting interest, the Boston Red Sox, comes in at nine million. Si la marque au swoosh communique pour la première fois sur un partenariat à vie, Michael Jordan l’investisseur et milliardaire est, d’une certaine façon, lié à vie à Nike via Jordan Brand. Get all the latest Liverpool breaking news, team news, transfer rumours, injury updates plus analysis of what's next for the Reds. "The guaranteed fee is that much lower but they have higher commissions, but in order to do that they need to move more units and that is where the James connection makes the most sense. Nike came in some £15m per year lower than what New Balance had paid, but the incentivised nature of the deal, where Liverpool would received 20 per cent royalties from the sale of licensed merchandise, was seen as a deal that New Balance couldn't match owing to Nike's pulling power. James didn't wear his LeBron 11 shoe for most of the 2013-14 season because of its fit, but the product still sold well at retail. Equipped with the LeBron 18, a silhouette fitted with a full-length Zoom Air unit to optimise his speed and a MAX Air unit in the heel to harness his power, he's poised to take his game higher than ever. A source close to the deal told ESPN that it easily surpasses the 10-year, $300 million deal Oklahoma City Thunder forward Kevin Durant signed with the world's largest shoe and apparel brand last summer. 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They were willing to go to the High Court in order to extricate them from their previous relationship with New Balance, a legal row that was born from New Balance seeking to activate a clause in their original contract that they claimed would allow them to engage in fresh terms with the Reds provided that they matched competing bids. You'll also get the latest transfer talk and analysis every day for FREE! "If you compare how much it costs to take a stake in Liverpool compared to the average NBA franchise, this side of the pond looks cheap. On social media, across the platforms of Twitter, Facebook and Instagram, LA Lakers star James boasts 156.2m followers. In the past 12 months Nike's share price has climbed by more than 50 per cent, 15 per cent more than their closest market rival, Adidas, with the American sporting apparel manufacturer solidifying its place at the top of the tree through the success of a digital innovation strategy that it launched back in 2017. In fact, LeBron had a much better offer with other brands, but he decided to go with Nike. The basketball superstar has taken a stake in Liverpool's owners FSG, A shocking point in Liverpool FC's history - get the latest stories with our daily newsletter. FAMU teams will be outfitted in LeBron James uniforms and apparel. While the details of James’s lifetime Nike deal — the first-lifetime deal Nike has ever done — have never been officially disclosed, it was released that the partnership was worth more than the 10-year contract that Kevin Durant signed with Nike, worth $300 million. Despite numerous major celebrity endorsements, Nike’s colossal deal with Lebron James might be one of the smartest sponsorships in its rich history of branding. If it makes sense for us to have a 'Team LeBron,' or whatever the name will be, we'll take a look at it and we'll go from there.". The restructuring at FSG has come about through the £536m ($750m) investment into the business by Gerry Cardinale's RedBird Capital Partners private equity firm, who have take around an 11 per cent stake in the FSG operation that also includes the Boston Red Sox, Roush Fenway Racing NASCAR team and regional sports TV network NESN. According to Forbes, James raked in $89 million in the 2019 fiscal year. Sources told ESPN.com that Nike and LeBron's negotiating team had discussions as to whether they should break LeBron's line out from the Nike basketball umbrella, but ultimately, it was decided against. The Warriors’ sharpshooter left Nike to sign with Anta during the … In recent years, James have evolved into more of a businessman. "It's like I said, very humbling and grateful, and I'm going to continue to do my job and represent the brand the best way I can, like I know how. Carter will manage the deal, which was negotiated by Main Street Advisors' Paul Wachter, who also negotiated the deal for John Henry to buy the Red Sox in 2002 and represented Beats By Dre in its $3 billion sale to Apple last May. Even before stepping foot on the basketball court, James was handed a seven-year $90 million deal by Nike. A company spokesperson would not say how much Nike paid. LeBron James has made $272 million so far in his career, and is set to make another $117 million by the time his current contract with the Los Angeles Lakers ends in 2022. "Having built a totally innovative global business with them has truly been a dream come true. Fenway Sports Group spent a lot of time, energy and resource on making sure they shook on a deal with Nike to become Liverpool's official kit partner. The reason that it looks so cheap is that you don't have the same certainty of revenues, and that is why FSG and the Glazers are trying to push and push to get more of the best of the American model, which is guaranteed revenues, with the best of the European, which is a bit of competitiveness.