“The CBC made no mention of branded content in its fall 2019 licence renewal application to the CRTC. The group said it also wants the CRTC to put the subject of branded content on the agenda for the January 2021 CBC licence renewal hearings, or to launch a separate inquiry. CBC’s new marketing division called Tandem, which creates branded campaign content for corporate clients, has sparked criticism, including denunciations, an open letter and a petition from a number of stakeholders, including former and current CBC journalists. The CBC has stressed that initiatives like Tandem are needed to generate revenue amid big financial pressures. Seit dem 19.04.2021 sucht Banijay Productions Germany GmbH eine/n CvD Show (m/w/d) in Köln. TORONTO — The CBC has issued new guidelines it says will “further strengthen and clarify the boundaries” between its journalistic content and advertising. World. The topic was a controversial, new branded content initiative the CBC has just launched, called Tandem. Jetzt Anzeige bei DWDL.jobs lesen More on this topic. Seit dem 19.04.2021 sucht Mediengruppe RTL Deutschland eine/n (Junior) Software Engineer Frontend (m/w/d) (CBC) in Köln. The CBC was forced to defend its plans for branded content on its digital platforms Friday as the CRTC peppered senior executives of the public broadcaster with questions about the controversial decision at a broadcast licensing hearing Friday. But the CBC has now issued a statement on Tandem with new guidelines about branded content, noting "advertising content on its digital platforms must be clearly identified so that it cannot be confused with journalistic content." From pandemic restrictions to changing shopping habits, the future of malls looks bleak. Article content continuedFor example, the broadcaster says the branded content will be limited to digital platforms only, that no journalists or hosts will ever be involved in its creation or publication, and that all such advertisement will be clearly labeled and visually distinct from regular CBC/Radio-Canada content. But some experts see a hopeful future if malls mimic the blueprint pioneered at … Ensuring branded content will not appear on national news digital pages. The CBC was forced to defend its plans for branded content on its digital platforms Friday as the CRTC peppered senior executives of the public broadcaster with questions about the controversial decision at a broadcast licensing hearing Friday. Seit dem 19.04.2021 sucht Mediengruppe RTL Deutschland eine/n Software Engineer Backend (m/w/d) (CBC) in Köln. More. Within a content marketing strategy there is room for many types of content that are not branded, for example, informative guides, video tutorials or testimonials. CBC/Radio-Canada has confirmed it’s putting its expanded branded content initiative on hold pending further review.. CBC/Radio-Canada Media Solutions, the public broadcaster’s multi-platform sales and advertising division, announced the launch of Tandem last month, a dedicated branded content offering that included producing promotional podcasts. It was. The public broadcaster is now selling its reputation and expertise to companies and organizations in order to, in the corporation's words: "create intelligently designed multi-platform Branded Content campaigns, anchored in experiences that leave a measurable impression on our audience." Business. Jetzt Anzeige bei DWDL.jobs lesen CBC/Radio-Canada is facing a rising tide of opposition to its new branded-content initiative that its main union describes as “paid advertisements masquerading as real news.” CWA Canada’s largest Local, the Canadian Media Guild (CMG), has added its voice of protest to that of hundreds of former and current employees it represents at CBC, as well… The group says it has sent a letter to the Canadian Radio-television and Telecommunications Commission with concerns that the branded content unit “blurs the lines between advertising and news.” Restricting branded content to digital platforms; Ensuring no CBC/Radio-Canada journalists or hosts will be involved in the creation of branded content. The guidelines come amid criticism of the public broadcaster’s paid-partnership division, Tandem, which creates branded campaign content for corporate clients. Sign In. Markets; Breakingviews. CBC’s new marketing department, called Tandem, which creates branded campaign content for corporate customers, has sparked criticism, including criticism, … CBC Tandem, the public broadcaster’s yet-to-be launched branded content division, has raised the eyebrows and ire of many journalists and members of the public alike, but those in the know are doubtful as to whether that is going to lessen the appeal among media buyers. CBC issues new guidelines on branded content amid Tandem paid-partnership controversy. Should the CRTC add the branded-content issue to its proceeding to consider CBC’s applications to renew its conventional licences and for the CRTC to continue to exempt its online services from regulatory requirements? CBC/Radio-Canada has announced it’s moving forward with its Tandem branded content and podcast initiative above the concerns of dozens of current and former CBC journalists, and the Canadian Media Guild (CMG), among others.. But the CBC has now issued a statement on Tandem with new guidelines about branded content, noting “advertising content on its digital platforms must be clearly identified so that it … Skip to main content. OTTAWA – CBC and Radio-Canada staff said there was a “strong feeling of betrayal” in a recent online town hall with top executives over plans to launch a branded content division. TORONTO - The CBC has issued new guidelines it says will "further strengthen and clarify the boundaries" between its journalistic content and advertising. The branded content initiative launched by CBC/Radio-Canada last month has been put on hiatus while the public broadcaster reviews the project, a CBC spokesperson told The Wire Report. The CBC has stressed that initiatives like Tandem are needed to generate revenue amid big financial pressures. CBC was forced to defend its plans for branded content on its digital platform on Friday as CRTC asked senior public broadcasters questions about a controversial decision at a broadcast license hearing on Friday. A CBC spokesman declined to comment on the CRTC’s decision. The CBC was forced to defend its plans for branded content on its digital platforms Friday as the CRTC peppered senior executives of the public broadcaster Ensuring branded content will not appear on national news digital pages. A few months ago, the CBC announced the launch of Tandem, its new "branded content" initiative. “It’s no secret the CBC has been struggling financially for years, but some things should not be for sale,” said Paul Gaffney, a former CBC employee of about 30 years. Restricting branded content to digital platforms; Ensuring no CBC/Radio-Canada journalists or hosts will be involved in the creation of branded content. A cannabis farmer in Nova Scotia's Annapolis Valley says restrictive regulations are hurting his business and he wants to be able to sell direct to consumers. Ensuring branded content will not appear on national news digital pages. Content marketing is the strategy that encompasses all types of content created by the brand, while branded content would be a specific type of content within the overall strategy. TORONTO — More than 70 former employees of the Canadian Broadcasting Corporation want Canada’s broadcast regulator to investigate the CBC’s new paid-content division, Tandem. There is no reference in the CRTC’s public information about the CBC, nor is there any disclosure in the CBC’s annual reports,” said the group’s statement. In response to initial feedback on the launch of Tandem in September, CBC officials suspended the project with nine new “guidelines” before relaunching it last week, stating that it wanted branded content separate from the news Will recognize Last month more than 70 former CBC employees sent a letter to […] Jetzt Anzeige bei DWDL.jobs lesen Menu. The CBC has stressed that initiatives like Tandem are needed to generate revenue amid big financial pressures. The Friends of Canadian Broadcasting // Les Amis de la radiodiffusion says Tandem will affect Canadians' trust in the public broadcaster.